Maja J
Pozdrav,
Mene je zainteresovalo ovo naucis,s pocetka.Zelja za ucenjem,mislim na nekonvencijalne nacine tj.kroz rad.Direktno iskustvo je ipak nezamenjivo,Ali ono malo Supermena za kojima tragaju ovdasnje agencije vec je na zadatku,nove snage tek treba da pristignu,naravno "otimanje" je moguce,a ono malo ljudi koji zarko zele da nauce ne dobijaju priliku,Zatvoren krug!...Ja sam recimo pokusala sa copywriter,ali cak ni na ovim kreativnim stranicama nisam nasla kartu za ulazak u tajanstveni svet srpskog marketinga...Pozdrav

Mislim da u Srbiji ide teze takva promena, ali i da je moguca ako se poklopi sa onim sto zahteva trziste. Recimo, ako je neophodna radna snaga u okviru IT industrije, a ti naucis kako se taj posao obavlja, mozes ga uspesno raditi i ako ti je formalno obrazovanje recimo "svetska knjizevnost".
Trenutno su najtrazeniji varioci vec godinama ;)
Postaje sve normalnije da se menja profesija i zbog nasih zelja i zbog neophodnog prilagodjavanja i stalnih promena.

Predpostavljam da ti je potrebno da imas predhodno iskustvo sa slicnim poslovima, nesto sto moze da ih dodatno zainteresuje i da mozes da ispunis nesto od sledecih zahteva (kopija opisa posla za account managera iz nekoliko konkursa):

Key Responsibilities
•
Acts as primary point-of-contact for Client.
•
Leads day-to-day management and optimization of client campaigns.
•
Assists in strategy development.
•
Authors campaign summary/analysis.
•
Demonstrates working knowledge of each area of agency’s resources,
in order to evaluate recommendations before presenting to the Client.
These areas includes: Search Engine Marketing, Online Media, Email
Marketing, Web Analytics, Website Effectiveness and
Research/Planning.
•
Proactively finds new ways to build the client’s business and grow
accounts.
•
Masters and maintains vast knowledge of client's business,
competition, and latest industry news and trends.
•
Monitors agency/client budgets and billing process for accuracy and
timeliness.

Requirements
•
Bachelor’s degree, 2+ years interactive advertising, 5+ years of
business experience preferred.
•
Understanding of the overall media landscape and the Internet
channel.
•
Experienced with running/overseeing search engine media campaigns.
•
Day-to-day client management experience.
•
Strong project management skills.
•
Strong quantitative skills.
•
Extremely organized and highly motivated.
•
Excellent verbal/written communication skills.
•
Experience giving presentations to clients.
•
Word, Excel, PowerPoint skills.
Account Manager
Job Description
Page 2
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Strong research capability.
•
Demonstrated commitment to teamwork and account results.

Drugi primer:

Qualifications

You should have at least 3 years experience in a marketing discipline and have a bachelor's degree in a related field.

Job Description

An excellent opportunity has been recently created to join one of the world's leading advertising agencies as an account manager managing one of the global leading luxury brands.

The Account Manager will be responsible for directing and supervising the strategic planning and execution of all account communication activities which will help build the client brands You will coordinate the activities of the account team, creative and production to ensure they develop the best product.

You will actively contribute to the creative process, ensuring that the creative team are briefed appropriately, turning knowledge into insights for the creative team, and rigorously evaluate the quality of creative output against agreed strategies.

Tihomir Stojanovic
autor i koordinator

komentar je zapravo pitanje, sta je to potrebno da bi dokazali nekome da ste kreativni i da bi bili savrseni za poziciju accounta a da trenutno radno mesto u finansijama je posledica citavog spleta okolnosti? Da li uopste u Srbiji postoji mogucnost promene smera karijere cak i kada to toliko zarko zelite... pozdrav